SEO package
Search Engine Optimisation (SEO)
In today’s highly competitive marketplace it is not enough to merely build a website - visitors have to be actively encouraged to visit it and to be able to find it quickly on search engine pages.
Search Engine Optimisation or SEO should be a major part of your marketing activity.
It is an on-going process so we will work with you to meet your objectives and to maximise the results from your expenditure. Many SEO packages work to bring ‘clicks’ and visitors to your site. But at FL1 we work with you to attract buying customers.
We do this using a unique four step process:
Research
We use search engine statistics to analyse what terms people are using to find your product or service.
We then use this information to identify how your potential customers search the internet so identifying profitable niches, the best performing keywords and the most relevant phrases.
Testing
We then run test campaigns to check that your website really offers what the customer is looking for. To do this we use the Google AdWords system, running test campaigns with different keyword combinations to establish how visitors engage with your website.
Our testing system not only identifies areas of improvement on your website but also enables you to attract enquiries and sales while it is taking place, so making the process very cost-effective.
Review
After the test period, we undertake a full review with you to analyse the results. We will show you which phrases converted to a sale or enquiry.
As our priority is attracting customers to your site, we use the review to devise a plan for the future optimisation of your site.
Optimisation
Based on the results, typically there are two or three outcomes:
- We optimise your website to achieve improved search engine rankings for the key phrases that have proved to be the most effective in generating sales
- We refine the Google AdWords to yield better results
- We expand your online advertising into new areas such as Facebook and banners.
