Predictions for 2010 and beyond from the Marketing department
Advergaming Advergaming is the use of video games to advertise a product or service or to promote a viewpoint. First seen in the early years of the last decade, advergaming is becoming increasing popular with companies and organisations of all sizes. Games are often the most visited aspect of large brand websites (e.g. Campbell’s Soup – http://www.mysoup.com/games.aspx) [...]
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